Introducing Repeat Winter Campaign, an immersive themed experience designed to foster meaningful interactions with the customers. This campaign takes center stage by not only showcasing new seasonal menu but also by creating engaging touchpoints that leave a lasting impact.

As an Art Director, me and my team worked on:

• Developing innovative packaging solutions that perfectly complement the winter theme, ensuring a memorable unboxing experience.

• Crafting a comprehensive social media strategy to effectively communicate the campaign's essence, driving engagement and anticipation among online community.

• Curating captivating interior displays that evoke the enchanting spirit of winter, transforming the spaces into inviting havens that captivate customers.

• Producing compelling motion videos for mall screens, captivating passersby and enticing them to discover the delights of the winter offerings.

• Designing a visually stunning 3D booth, meticulously incorporating the winter theme into its structure and layout, creating an immersive environment that draws customers in.

Through these efforts, Repeat Winter Campaign brings forth a seamless fusion of creativity, customer engagement, and seasonal culinary excellence.